A New TV
Content Type:
Commercial
Client:
Lúvi Electronica
Approach:
3D Animation
Feast Your Eyes
Lúvi Electronica was an up-and coming new technology entertainment brand from Spain, that was looking to take on the leading giants of the electronics industry (Samsung, LG, Sony) with their new ultra thin TV.
They were looking for an exciting product commercial to run a launch campaign.
Challenge
Approach
Result
To create a compelling, exciting commercial for a new TV, by a new electronics brand.
We recreated the TV into photorealistic CGI, and inserted it into a futuristic world as we spotlighted its unique, exciting features.
The commercial exceeded expectations from the client, and was used at tech expos, YouTube adverts, and the landing page website.
Unbound from reality
Nearly all tech giants use photorealistic CGI to premiere the launch of their new products, so it only made sense that we did the same.
Using 3D animation to produce this commercial allowed us incredible flexibility to highlight its exciting features, by using creative visual interpretations that break reality, while maintaining that sleek, epic feel.
“It was an absolute pleasure working with RESO Studios. Always a step ahead of my needs, taking the initiative by default and giving 200% every single interaction. They've got an immense talent ready to be unleashed. Anyone would be more than happy to have such a professional team working on any project.”
— Bruno Pereira Corvalán, Creative Director
