Our No-GenAI Policy
At RESO Studios, we don’t use any Generative AI at any stage of our production process.
That means no Kling. No Veo. No Firefly. No Midjourney. No Luma.
No Claude. No Gemini. No ChatGPT either, for scriptwriting and narrative.
Everything we create is led with human thought, with practised skill - from start, to finish.
We believe that using Gen-AI in customer-facing marketing & communications will sabotage your brand, destroy your reputation, and lose you money.
The Stats
%
of consumers feel skeptical, concerned, and annoyed at companies using Gen-AI content.
%
of consumers said they have a negative perception of companies that use Gen-AI content.
%
of consumers said they won’t purchase from a company that uses Gen-AI.
In a survey that asked consumers how they view companies using Gen-AI in marketing & communications, they reported:
%
viewed companies negatively
%
felt indifferent
%
viewed companies positively
That’s an 86% likelihood that campaigns with Gen-AI content will not aid the business in its growth.
You will be at great odds of hurting your brand image, losing customers, and ultimately - losing sales.
Source: SurveyMonkey 2025
The Facts
Gen-AI Content isn't copyright protected.
Meaning that you have no real ownership over your content, and anyone can steal, use and repurpose them.
Gen-AI Content isn't consistent.
Coca-Cola's 2025 AI Christmas advert had 10 different Coca-Cola trucks in its one journey. Inconsistency kills consumer trust.
Gen-AI videos makes glitchy mistakes.
This is avoided entirely with CGI assets and animations.
AI won't understand your brand. We will.
Branding is your personality that makes you stand out. AI will make you sound generic, dull, and forgettable.
The Reality
The key word with how Gen-AI works here is “generative”.
When you type in a description, and click “Generate”, it takes references from thousands of pre-existing media and human-made creative work (without their consent), and merges them together into something "average looking".
And most of the time, it won’t ever be “perfect”. It will have imperfections and flaws.
So you hit “generate” again… and again… and again… and again…
Gen-AI doesn't just steal from artists. It also steals control and consistency of your brand image away from you.
You will lose valuable time & money by relying on chance, and generating multiple iterations until you get an image you’re okay settling for.
We don’t agree with that.
Brands shouldn’t "settle" for average. Nor should brands be reliant on chance.
Brands should be exceptional, and be in full control of their image and message.
Whether it’s B2B or B2C - ultimately, all businesses market & sell to humans.
And there is nobody that understands humans better, than humans.
Our “No Gen-AI” policy is our promise to you on delivering authentic ideas with genuine value - from human-led creative, approached with empathy.