The Micro:bit Educational Foundation is a small non-profit with a big mission: “to inspire every child to create their best digital future”. They needed a fun, informative way for their global network of partners to present the BBC micro:bit to teachers and pupils.
The aim was to create a marketing and educational resource that would clearly showcase the micro:bit’s features and inspire creativity, while staying accurate to the product’s design and capabilities.
To make an explainer video that showcases the wide variety of features of the micro:bit device for young coders.
We proposed an animation film with a CGI micro:bit & voiceover, to show off the range with its diverse features to children & parents.
A 2-minute animation film of a CGI floating micro:bit, with close-up shots to focus on features, and a voiceover explaining its functions.
As the Founder of RESO Studios, I worked closely with the Foundation to develop a photorealistic 3D animated explainer video. The collaborative process involved prioritising and editing content into a short, engaging script, integrating creative visual ideas to clearly explain each feature of the micro:bit. Using 3D modelling and animation, we brought the device to life in a way that was both technically accurate and visually exciting.
The final video serves as a versatile asset for partner marketing, classroom demonstrations, and outreach events, ensuring consistency in how the micro:bit is introduced worldwide.
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The video quickly became a valuable addition to the Foundation’s marketing asset bank, helping partners worldwide introduce the micro:bit in an engaging, visually compelling way.
The Foundation’s global community of partners have been incredibly positive with their feedback, with one of its main partners in Uruguay immediately requesting a Spanish-language version to reach their audiences.
In just two months, it attracted over 13,000 views across YouTube and social media.
Viewers of the film had also locked in, watching 58% of the video on average. This matched with the natural shift in pace midway through the film, when the animation moved from explaining the micro:bit’s core features to showcasing its creative possibilities.
Overall, I am proud that RESO Studios were able to deliver a film that has become a trusted tool for partners. This piece has been one of our favourite projects to date, and stands as a testament to how animation can compliment brand impact, brand identity, and brand trust.
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